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The Campaign
Founded by UCLA graduate Nancy Caro, Conexión Acupuncture blends traditional Chinese acupuncture with indigenous holistic healing to support physical, emotional, and mental well-being. With a mission centered on inclusion, they strive to make holistic health accessible to all, particularly marginalized communities. To help promote this mission, I produced a promotional video highlighting their warm, culturally rooted approach, reframing acupuncture from a cold, clinical practice into an inclusive and empowering experience.
Video Placements
Product Photography
A collection of photography later used on social media.
Social Media Placements
A collection of behind-the-scenes content and media coverage highlighting the production, release, and recognition of the promotional video.
Starter Concept
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