Client-Loomis

The Campaign

This project was assigned to my group and me in Advertising 1000, where we partnered with Loomis to reimagine the voice of Twin Pops. Our task was to move beyond product features and create an idea that felt distinct, expressive, and culturally relevant. Through research and collaborative exploration, we uncovered a defining truth of the product: Twin Pops are not just shared, they demand a decision. This insight led us to our SMIT, “The Moment We Split,” a concept that frames Twin Pops as a playful point of tension and individuality, where one frozen treat becomes two experiences. The idea positions the brand as interactive, expressive, and rooted in choice, turning a simple split into a moment of identity.